SPENCER SANDERS

IMAGE CONSULTANT & CREATIVE DIRECTOR

WELCOME TO MY PERSONAL SITE WHERE I SHOWCASE PRETTY MUCH EVERYTHING CREATIVE IM RESPONSIBLE FOR. I HAVE SKILLSETS IN STYLING, CREATIVE DIRECTING, MERCHANDISE DESIGN, MARKETING, AND ADVERTISING. I ALSO RUN AND OPERATE MY OWN STREETWEAR BRAND, ARRIVAL WORLDWIDE.

BIO

SPENCER SANDERS IS A DESIGNER AND CREATIVE DIRECTOR FROM DETROIT, MICHIGAN. HE USES INSPIRATION FROM HIS BACKGROUND AND PAST TO CREATE REAL TIME ART WHICH ALLOWS HIM TO CONNECT WITH CONSUMERS ALL OVER THE WORLD. FROM THE LIKES OF HIS PERSONAL BRAND HE HAS DEVELOPED PARTNERSHIPS WITH GLOBAL AND NATIONAL BRANDS SUCH AS DON JULIO TEQUILA AND THE DETROIT PISTONS. HE HAD WORKED WITH NUMEROUS CELEBRITIES AND ATHLETES AND IS CURRENTLY THE FULL TIME STYLIST AND A CREATIVE DIRECTOR OF MUSICIAN DEJ LOAF. SPENCER’S MAIN GOAL IS TO BRING VISIONS TO LIFE WITHIN ALL CREATIVE FIELDS.

COLLABRATION

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Client: Don Julio Tequila

Project Scope: Experiential Marketing & Merchandise Design

Deliverables:

• Conceptualized and executed a series of bespoke events that seamlessly merged the worlds of fashion and tequila,expanding Don Julio’s reach to new audiences.
•Designed exclusive merchandise that embodied the brand’s sophistication and resonated with the fashion-forward target demographic.
•Produced private events and networking mixers that fostered brand loyalty and engagement, offering guests a unique and memorable experience centered around complimentary Don Julio tequila tastings.
•Amplified brand visibility through strategic promotion and partnerships within the fashion industry.

Results:

The integrated campaign successfully introduced Don Julio Tequila to a broader audience, driving increased brand awareness and affinity within the fashion community. The curated events and exclusive merchandise generated significant buzz and fostered deeper connections between the brand and its target consumers.

Client: Detroit Pistons

Project Scope: Creative Direction and Merchandise Design

Deliverables:

•Developed and executed creative direction for a new merchandise collection for the Detroit Pistons Gaming team.
•Designed 3-4 original graphic concepts that aligned with the team’s brand identity and resonated with the gaming community.
•Managed production and distribution of the merchandise, ensuring timely delivery to fans and maximizing revenue generation.
 

Results:

The merchandise collection was well-received by fans, contributing to a significant increase in revenue for the Detroit Pistons Gaming team.